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JV Fragrance & Skincare (formerly Zirh International Corp.) is a wholly owned subsidiary of Shiseido Americas Corporation. The JOHN VARVATOS brand launched in 2004, and is sold in 34 countries worldwide. Designer John Varvatos has 14 perfumes in our fragrance base. The earliest edition was created in 2004 and the newest is from 2016. John Varvatos fragrances were made in collaboration with perfumers John Varvatos and Rodrigo Flores-Roux.