The Italian haute couture house of Cerruti was founded in 1967 by Nino Cerruti after he took over his family's textile business. The brand was very popular among fashion circles, and is still the preferred fashion designer of many celebrities. Cerruti presents a rare example of continuity in an otherwise turbulent world of fashion: the brand keeps up with the pace of fluctuating trends while simultaneously incorporating both classic elements and the newest styles on the horizon. Cerruti began creating fragrances in 1978.