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1999 was the launch of Ferrari`s first men`s cologne, Ferrari Black. A second scent , Ferrari No. 1, again a men`s cologne was released in 2001. Other fragrances followed such as Ferrari Black Shine, Ferrari Extreme, Ferrari Red and Ferrari Uomo among others. While a car built by Ferrari is out of reach for most people, owning a bottle of the brand`s cologne is attainable by most and is most definitely something from the luxury brand of which one can call their owe.